Richard Lavis Williams
Physiotherapy Consultant
Rich is a Chartered Physiotherapist and current Senior Academy Physiotherapist at Swansea City AFC. Previous to this, he held roles as the Head of Physiotherapy at Cardiff Metropolitan University, Academy Medical Manager at Scarlets Rugby and Head of Academy Medical at Newport County AFC.
Rich was a member of the Team GB medical delegation at the 2025 World University Winter Games and also spent 3 years supporting GB pathway athletes through the Talented Athlete Scholarship Scheme (TASS). During this time he gained extensive experience managing both able-bodied and para-athletes, of all ages, within high-performance sporting environments.
With an educational background in both physiotherapy and strength & conditioning, Rich’s rehabilitation approach focuses on intelligent loading, movement quality, and long-term athletic development. He bridges medical management and performance, helping clients return fit, prepared, and resilient.
During his career, Rich has developed a particular clinical interest in injury management principles for the younger athlete. With an in depth understanding of growth, maturation, and the nuances of adolescent injury rehab, he creates rehabilitation pathways that protect long-term potential while ensuring safe, confident returns to sport.
Rich combines elite standards, clear communication, and a performance-driven mindset, bringing high level sport experience to practical, outcome focused physiotherapy.
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Shoulder injury while on holiday in the UK
I fell down stairs and badly hurt my neck and shoulder. I saw Gin, who took time to assess and understand my injury before providing some great relief. Really great service.
Mummy MOT was fantastic!
Had a Mummy MOT appointment with Rhian yesterday and it was great. Rhian was friendly, knowledgable and empathetic. The assessment was very thorough and left me feeling reassured and confident to get back to training safely. Thank you!
Magic hands
Booked on the off chance with Ben and I am so glad I did. He is absolutely amazing, he knew exactly what was wrong with my back and gave me plenty of exercises to do at home. His massages are so relaxing. Wouldn’t hesitate to recommend him
Professional, knowledgeable and kind
I visited Gin following an injury to my ankle. Gin took the time to really listen to my concerns and provided a thorough assessment together with a ln explanation of what had happened. She offered sound advice and guidance with regards to rehabilitation and reassuring words. Very grateful for her expertise and knowledge.
Virginia is a very knowledgable, kind and reassuring.
Gin assessed my knee injury. She performed a thorough examination, ruling out potential complications and giving clear explanations throughout. She was incredibly reassuring with her warm ,friendly manner. I left confident to exercise without any concerns.